4 Tips for Successful Social Media Contests by James Scherer on Social Media Examiner. These platforms allow us to connect with our friends, family, and even brands. This post is based on an Olshan publication by Mr. Freedman, Mr. Wolosky, Mr. Berenblat, and Kenneth Mantel . Ask them to tag a friend or share to win. It was a great tactic to boost the brand's visibility on social media and promote the sponsoring brand and product. According to Stelzner, the key to a successful social media contest is to make the reward valuable and compelling, while keeping the work people have to do to win to a minimum. Prepare and set up your social media contest. But that doesn't mean that you can't draw inspiration from them. For example, here are some social media contest statistics that show just how powerful giveaway contests can be… We were able to get 6,411 entries from a book giveaway that cost about $60! While you run your contest, you need to make sure that your social media responses are there — don't leave your community alone and answer every . Most of the examples of social media posts we shared here are by bigger companies, that also have a bigger marketing budget. Or, maybe they need to post something like their favorite tip or recipe. Here are some ways to promote your social media contest: Change your profile header image to promote the contest. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries' 2013 word of the year , the term is now ubiquitous among social media users. The winner could be highlighted in another post on your page or get coupons valid through February and March. With organic reach on the decline, social media contests are one of the few effective ways to boost your brand online with a minimal promotional budget. Sweepstakes - A sweepstakes is a raffle that rewards a prize to a randomly generated winner at the end of the contest. customers must be following your brand to enter or win). Social networks are natural venues for users to share information quickly. Movie Promotion 7. 7. Best Social Media Contest Ideas Table Of Contents 1. 1. Related research from the Program on Corporate Governance includes The Long-Term Effects of Hedge Fund . Think back to the examples we shared above. This is a great example of using an Instagram giveaway to get boost your new followers on multiple social media platforms while encouraging shares and engagement. Follower Milestone 10. If you're running a contest, you'll probably want to see some concrete numbers when it comes to seeing how it helps your page's traffic. Facebook, Twitter, and Instagram are three of the most popular examples of a social network website. This form of brand storytelling is specifically featured on social media sites like Facebook, Instagram, Youtube, Twitter, Pinterest, and many more. Keep your campaign focused by setting a goal. The Future of Influencer Marketing: 5 Major Predictions of 2022. 2. 4. Whatever your main goal or objective is, keep it in mind throughout your entire contest planning process so that everything you do makes sense for your end goal. What are social media contest rules? 2. Many people in a society will have different cultures, but we all generally agree on a way to behave in society that's usually based on the dominant culture in that society. You could choose to encourage engagement on social media, entries to collect email addresses, or creative submissions you can use in your marketing. Social media platforms, including Facebook, Twitter, Pinterest, YouTube, LinkedIn and Instagram, may be used to promote a contest or be an active part of entry and participation (e.g., following a brand, liking a page, commenting on posts or sharing contest marketing on social media). You know the ones. Write a Caption Contest 6. Content - Serializing employee takeovers or any behind-the-scenes content 1) fills up those frustrating, blank days in your social media content calendar. version of rules in every advertisement for the sweepstakes or contest . Here's how it works: ask people on one social media channel to follow your account on another social media channel. Social contexts are all about society and what you need to know about your society in any situation.Society has rules around behavior and interaction. If your prize is worth more than $600 and you are conducting your giveaway in the United States, you will need to collect the winner's social security number and issue a 1099 for tax purposes. One of the most standard ways to run a social media contest is to just give away a prize to one of your followers on Facebook, Twitter or another platform randomly once you reach a certain number of followers. Run a social media contest for the best snack idea from your followers. At a time when most countries have stopped travel and transportation, the hotel and hospitality industry has borne the brunt of it. This can help to grow your following, increasing the percentage of people that might see your content. Social Media and Proxy Contests. 1.1. Twitter Caption Contest Example 9. A decade back, online contests entail tons of logistics planning, but with today's social media, you can have a contest up and running in just a few clicks. It's not simply presenting facts or a product. The team at SPC gained over 39,000 entries and as a result, got a ton of app downloads and greatly improved their followings on Instagram, Twitter and Facebook using the 'form first' contest template. 1. Posted Under: Social Media Case Studies, Social Media Marketing Whether you love or hate 'em, there's no doubting that 2013 was a big year for the selfie . Use social media contest to build product popularity. Perhaps you want them to share how they'd use your latest product. If you're struggling with social media contest ideas, you might need to hire someone who can do it for you. Follow to Win. All it involves is asking your followers to answer an open-ended question. Launch pet Video Contests to expand your database and obtain authentic content. If you are going to run a social media contest, make sure that you are aware of the contest guidelines for each platform. For example, Trind, a Dutch cosmetics company, ran a giveaway for their manicure set. Simple: related work on social media required for its brand. Increasing social media followers: Getting new followers on social media who you can make a part of the contest (e.g. 8. The first example on this list had to be Airbnb, for the simple reason that it is one of the businesses most affected by the coronavirus pandemic and still making strides on social media. Use our ready-made templates for your Ramadan social media giveaways! Facebook, Instagram and Snapchat comment giveaways. The above Instagram post is a great example of a brand working to grow their following by requiring a follow as part of their giveaway entry. AGENCY SERVICES The Agency shall provide to the Client, services, which shall include the following: Setting up social media platforms such as Facebook, Twitter, Youtube, etc Creating content, engagement as well as ongoing management of these platforms We've compiled a list of some of the best social media campaign examples of 2020 to give you a dose of inspiration for your strategy! Votigo social media contest and sweepstakes company offering facebook contests, video contest, photo contest, facebook sweepstakes, contest software, UGC hashtag campaigns. Have a link on your homepage. POPULAR POSTS Natural Therapies to the Rescue Heineken's US Open Instagram Contest. Q&A Contest. Make a sticky post/pin the tweet that promotes the contest. Here are a few pre-spring season social media contest ideas for real estate agents. Another example of a brilliantly executed gamified social media campaign is Heineken's Crack the US Open contest the company held on Instagram. It has more than 1 billion users and is the third most popular social media site today. Their contest challenges law students to get smarter about promoting themselves online by asking entrants to pitch a comprehensive "social media strategy" they can use to land a great job after graduation. As a case study, he used the example of SMSS itself, which gave away one ticket for just tweeting a pre-created tweet and two tickets for writing a blog post or . Social Media Contest Ideas Surprise Follower Giveaways. "One example of effective copy on our agency's social media channels was a post we put up towards the beginning of September congratulating one of our team members for winning a weekly team competition," says Eli Pearlstein of BluShark Digital. "One example of effective copy on our agency's social media channels was a post we put up towards the beginning of September congratulating one of our team members for winning a weekly team competition," says Eli Pearlstein of BluShark Digital. Here are six ways to structure social media contests: This can be done in numerous ways -- for example, asking fans a simple question and getting them to submit the right answer. Here's another example of smart branding through social media contests by Michigan State University College of Law. For example, Northeast Credit Union has run many social media contests including one they did targeted towards local college students called Love Your Campus. Make sure to consider and evaluate all benefits and risks beforehand. Campaign Example #3: HelloBC - #ExploreBCLater. . Social Media Contest Ideas (With Examples) Once you have determined what channel(s) to run your contest on, the fun part begins: outlining the details and rules for entry. And 2) positions your employees as experts in their fields, elevating them and highlighting the awesome talents of your team. It helps users track fitness activities and meditation and much more. Becky Overbeck Fitness: Like, Tag & Follow Giveaway So to stand out from the crowd you need to understand your audience, read engagement analytics and make notes of minute details that create bigger influence. If you're running a contest, you'll probably want to see some concrete numbers when it comes to seeing how it helps your page's traffic. February social media holidays (with ideas and examples) . A strong social media contest can generate real value for your business. So it came as no surprise when there giveaway was an online success. February 2: Groundhog Day. A social networking site is a social media site that allows you to connect with people who have similar interests and backgrounds. Set a purpose for your giveaway. Campaign Example #1: Zoom - Virtual Background Contest. The first step in setting up your social media contest is deciding what behavior you want to incentivize. Most of these ideas are already in use and have become both repetitive and redundant. Comment to Win Contest 7. For example, this brand's best-seller is the Ringly Luxe Smart Bracelet. 1. "The post reached 656 people on Facebook and generated 38 reactions and 128 post clicks. Some of the social media contests examples are sharing a photo contest . For example, any advertisement and social media post description should include a hyperlink to the official rules. Contest marketing shines again! Another awesome and easy contest is the Q&A contest. First things first, setting an intention and having a clear idea of what you are hoping to accomplish is crucial when building an action plan for your social media contest. In this article, you'll discover four tips for executing a successful social media contest. Trade Show Social Media Photos TikTok It wasn't that long ago that TikTok was mainly a ghost town for major brands, but nothing draws in a crowd quite like a crowd. All texts and images are free to use and edit! Grow your follower count with these tried and tested social media contest ideas. Social Context Examples. Odds Provide a statement about how the odds of winning is dependent upon the number of eligible entries received. Social Context Examples. Gary Vee - Using Image Text to Drive Traffic Summer Photo Caption Competition 3. 4 Tips for Successful Social Media Contests by James Scherer on Social Media Examiner. Contests can be a highly effective way to boost your brand presence on Instagram, and can generate tons of engagement - probably more so than they do on any other social network. For. Social media expert Ravi Shukle gets his fans to upload a photo of their favorite quotes: 7. Running multiple social media accounts and managing contests takes a lot of time and effort. Below are some contest ideas to help you get your creative juices flowing: 1. What is social media contests and giveaways? Best Practices to Run Social Media Contest with Examples. Social media contests and giveaways are one of the best ways to increase sales, engagement, and grow your social media following. So, sit back and enjoy these 9 examples of brands that are crushing social media contests in 2021. Social media contests on Facebook or Instagram are easy ways to promote your business, expand your following, and get new customers. https://www.instagram.com/p/BuGf86xj-xm/ A strong social media contest can generate real value for your business. Follow to win The most straightforward way to broaden your audience is to require a follow for contest entry. Ask a Question This sort of contest couldn't be easier to manage. Even if your company is a lot smaller. Contests are especially beneficial when they're well-architected to include the powerful reach and amplification of social media, influencers, and your brand's more ardent supporters. 8. Running a social media contest can be a super easy and rather inexpensive way to increase your social following and build brand awareness. New Yorker Cartoon Caption Contest 2. Pick the Best Caption or Slogan He provides product reviews, grilling tips and pointers in all things barbeque. Submit a Video Contest 3. 1. Elements of gaming, strategically mixed into a marketing campaign, create heightened levels of user engagement. Discovery Game There's no questioning the power of gamification in marketing. In this example, the Daily Hive promotes an Instagram feed post that outlines their giveaway with a matching Story: Source: Daily Hive Vancouver 5. Social media pet contests tend to go viral, as many potential users learn about the contest from posts shared by their family and friends.. Deals and giveaways are always appealing to shoppers but are even more appealing during the holiday season when spending is heavy and giftable purchases are needed. Follow to Win Contest 11. The social-contest.com is dedicated to improving Business, News, Education, Health, Lifestyle, Marketing by identifying the actual professionals. Engagement - Use people's engagement. Track entries with a social media management tool. Campaign Example #4: Houseparty - Fortnite Trivia . holding a contest on social media will increase engagements with your followers and promote your brand exposure. Is your plan to build a library of UGC to share on social media? Another one of the best Instagram giveaway ideas, this one requires participants to follow your Instagram page to enter to win the prize. Social media storytelling is the usage of photos, videos, texts, and other elements to create a story or a narrative through social media. Why did this work? Hence all the activities or ways to win the contest are done virtually as well. In this article, you'll discover four tips for executing a successful social media contest. 26. "The post reached 656 people on Facebook and generated 38 reactions and 128 post clicks. And here's another variation of a photo contest. 10 Fantastic Caption Contest Examples 1. Imagine if you had 6,411 engaged social followers on your Instagram, Twitter, or Facebook. The following are a few tips and examples to make your social media campaign more effective. Having a live representation of where contest participants stand is a great motivator for the contestants. Be it the Instagram, Facebook, Twitter or LinkedIn, social media contest examples are plenty in number. Refer a Friend to Win 5. Be present and find a way to make it last. Instagram contest example: Tag-to-win contests. Video Contests are very similar to Photo Contests, as they . Needless to say, this is a great way to grow your follower count and build brand awareness. These are a great way to engage social media followers . Photo contests Source: pexels.com Here is one of the most widely used types of contest ideas and it always helps to receive amazing responses. Social media contests can easily go viral by following some best practices. Scott Bailey "Holy Grail of Dads" Giveaway Scott Bailey is a certified foodie with a massive following. Heineken put together over 200 photos to create a mosaic of tennis fans sitting in the stands. Tag a Friend to Enter 10. Our next social media engagement example shows how GoPro successfully used a content contest to encourage engagement on Facebook. Submit an Essay Contest 9. We've organized all this information based on the type of prize on offer. Market research: Contests are a good opportunity to ask specific questions of your audience and discover interests or opinions they have to improve your ideal customer . Soak in some inspiration from a book publisher and an inexpensive hotel chain. Campaign Example #2: Apple - #ShotOniPhone. #1: Appeal to Prospective Customers, Not Just Entrants. Users can enter using their email address and contact information which makes it a great lead generation tool. Social media contests are a great way to connect with consumers in the ever evolving web. Valentine's Day Caption Photos 8. A business that hosts frequent contests and giveaways not only has plenty of positive fodder to promote on their social media channels, but is able to connect with their customers on a deeper level. Local Business Caption Contest Example 6. You cannot say "Share in your timeline to enter." This social media contest idea is a quick way to increase your social reach. Here we have listed some of the best examples of social media contests that you can follow to promote your brand online. Your real estate business . Track entries with a social media management tool. 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