They give the recipient the freedom to choose whatever he or she wants, relieve the sender from the stressful obligation of finding the perfect present, and can be bought and sent instantly online as a fantastic last-minute gift idea when there's no time or practical way to buy something in person. 9 Starbucks Gift Card Starbucks SHOP AT STARBUCKS.COM We don't care if it's cheugy: Nothing says holidays like those signature red cups. Notably, CardCash has been recognized on Inc 5000's Nation's Fastest-Growing Companies list for six years in a row. Walmart 2. Amazon Best Sellers Our most popular products based on sales. 8 minutes reading time. This is followed by wedding and anniversary, get well and sympathy, and friendship and encouragement cards. Featuring popular brands in apparel, makeup and beauty, home goods and furniture. Libbey Acaciawood cake dome with lid, $45, TheKnot.com Walgreens 11. Amazon.com 3. Especially the sales of gift cards rocket . Hotels.com Gift Card View On Hotels.com 7. Swagbucks is easily the most popular site to go to if you want to earn money online or receive a free gift card for your favorite retailer. Macy's, JCPenney, Kohl's and other department store gift cards are popular with women because the stores carry a wide selection of merchandise and styles, are often conveniently located, and they have robust online stores as well. A new holiday survey by TD Bank found that 51 percent of consumers want a Visa gift card more than any other option. Best Buy 9. Bots crawl retailers' gift card systems and look for activated gift cards. $50.00 #2. #9. 1 offer from ₹100.00 #37. Scroll until you find something that sounds like them, then get to shopping. It can be used towards larger purchases like a laptop, desktop, or iPad. #8. Amazon Gift Card Charge Type. In fact, the company has an A+ rating with the Better Business Bureau. And, according to Thrillist, now is the time to buy gift cards because when you buy a $50 eGift Card, you'll get a free $10 card you can either spend on yourself or give as another gift. According to the National Retail Federation, gift cards have been the most popular gifts in America for 14 years in a row—in addition to being popular incentives and rewards. 43,451. Top-rated by thousands of happy customers. Amazon.com Gift Card for Any Amount in a Flower Pot Reveal (Classic White Card Design) 4.9 out of 5 stars. 06 Dec 2019 . While gift cards to local establishments like a favorite nail salon or restaurant make great options, they aren't always accessible. Unlike the model above, this wood design doesn't have a stand on the base. While retailers make money immediately when one of their gift cards gets purchased, these card-network gift cards make money from fees. Gift cards are safe and convenient payment and gift options—evident by their widespread popularity and use. Prepaid gift cards also. 1 offer from $15.00. 9 Most Popular Gift Cards Singaporeans Actually Want & Use, So You Can Be The Best Secret Santa. #1. An Apple gift card - available from $10 up to $3,000 - will be a most welcome gift for them to spend on the brand's iconic line-up. Perfect for new parents, Mother's Day, or just to celebrate the gift of life, baby gift cards have become extremely popular. GameFlip. 12,883. When I was deciding where to sell my gift cards online, CardCash has been doing it since 2008. Below are CardHub's 10 most - and least - popular gift cards for 2015: 2015's Most Popular Gift Cards 1. That's why we've rounded up the most popular Christmas gifts of the year, with best . Target — the fourth-most-popular — is WalletHub's best gift card of the year, thanks to a buyer discount of 5.76 percent, the report says. 1. WalletHub just released their list of the Best Gift Cards to give in 2020, and these are the top 15 most popular! Meanwhile, Amazon gift cards, and cards for Walmart and Visa were the most popular. Lowe's 7. How do you want to send an egift card? Bestsellers in Gift Cards. Tech-obsessed recipients will absolutely love a gift card that covers all things Apple. #9. According to a recent survey by the National Retail Federation (NRF), gift cards and certificates were the second most popular gifting category, with each consumer expecting to purchase an average. Amazon's marketplace allows buyers access to a versatile array of products. Payment processor cards such as Visa, American Express, and MasterCard, which ranked 11th overall, are popular gifts because they encompass a huge number of retailers. We curated 44 digital gift. A gift card is also a great last-minute gift option that'll actually arrive on time — especially with most brands offering e-gift cards that deliver via email in seconds. In a recent study by WalletHub, the financial site scored 50 of the most popular gift cards based on things like popularity and value, and found that gift cards from H&M, Michaels, and Forever 21 were the least popular. Through Cardpool, you can sell gift cards for cash. #1. 6. Cardcash.com. Bed Bath & Beyond 14. 1 offer from ₹1,000.00 #35. 4.9 out of 5 stars. Valentine's Day is coming right up -- Monday, Feb. 14, to be exact -- and if you still need a last-minute gift or two, a gift card is a good solution. Rounding out our list of most popular wedding gifts is another wood cake dome. It is one of the most popular places to turn in gift cards for cash. The NRF said 13% of people who refuse to buy gift cards worry about expiration dates and other fees, while 5.3% fear the recipient would lose it or . They almost match PrizeRebel in the amount of prizes they have available however, the difference between the two is that it is much easier to gain points or SB's. You can use your points for PayPal or Visa gift cards too. Victoria Quek Sales & Promotions. Whether you're on the platform to find a gift, purchase outdoor sports gear, or you're looking for a good book, Amazon has it. #10. Official website: Cardpool.com. Starbucks 10. An iTunes gift card might be outdated, but an Apple gift card is quite useful. CardCash launched in 2008 and says they have the world's largest inventory of discounted gift cards. Other popular gift cards include Amazon, iTunes, Wal-Mart, Target, and Starbucks. The global gift cards market size was valued at $619.25 billion in 2019, and is projected to reach $2,076.51 billion by 2027, growing at a CAGR of 16.2% from 2020 to 2027. With the growing number of occasions and the increasing popularity of the gifting culture, the demand for gift cards has risen significantly over recent years. 1 offer from ₹10.00. We sell Gift Cards for many of the UK's most popular Restaurant and Pub brands including: The Wagamama Gift Card, The Greene King Gift Card, The Rick Stein Gift Card, The Pizza Express Gift Card, The Chef & Brewer Gift Card, The Great . Prepaid card vs. gift card: Gift cards are closed-loop prepaid cards issued by merchants. 1 offer from ₹100.00 #36. 4.3 out of 5 stars. Gift cards make wonderful wedding gift ideas. Allowing for the purchase of more mundane items like diapers, to the more sophisticated such as stylish new shirts, baby gift cards remain one of the most popular gift card ideas. Once they find such cards, criminals immediately retrieve their numbers and use them to purchase something or sell them on the dark web. #2. But perhaps the most popular gift card of all is not tied to any specific retailer. 4.5 out of 5 stars. WalletHub looked at the best gift cards this year, factoring in the five measures: popularity, buyer discounts versus the value of that card on major gift card exchanges, resale value if the. Gift cards have a fixed amount of funds that can be spent within that merchant's network. Gift card & voucher ideas in Singapore. Sephora Gift Cards Sephora has grown incredibly popular in the last decade and we love them because they supply something that makes for great gifts - Luxury Beauty Products, at a consumer cost. Foreseeably, instead of going out on fancy dinner dates, people are planning to stay in and turn their homes into love nests. Perfect for new parents, Mother's Day, or just to celebrate the gift of life, baby gift cards have become extremely popular. 6. Amazon.com Gift Card in a Welcome Baby Gift Box. Amazon Pay Gift Card - Best Wishes 4.7 out of 5 stars 2,081. Instead, this dome will sit flat on a table or countertop, making it a great wedding registry gift for people who love hosting. 2. You can even choose the card's design. American Express Gift Card 4. iTunes Gift Card 5.. Amazon.com.au eGift Cards 4.7 out of 5 stars 662. Also, you cannot transfer money from a gift card to another account. Year in and year out, gift cards are one of the most popular gifts to give and one of the most . McDonald's 16. Get cash back on gift cards to over 150 retailers and restaurants. In 2017, Inc named it one of the nation's fastest-growing companies for the sixth year in a row; only four percent of companies qualified for this honor. Visa was the second most preferred gift card, followed by Walmart and then Target. Amazon Pay eGift Card 4.6 out of 5 stars 82,247. Some of the most popular gift cards at Walmart include Starbucks, Cracker Barrel, GameStop, Xbox Live, Roblox, Buffalo Wild Wings, Chick-fil-A, Applebee's, Chili's, Kohl's, Fortnite, and Panera Bread. One of the best ways to pick a great gift is to take inspiration from the gifts other people are buying. Amazon Gift Card 3. Denominations come in $5, $10, $25, $45, $50, $100, and $500 per card. Costco 8. The most popular gift cards on Gameflip are Steam cards, PSN, Xbox Live, Amazon, iTunes, and Google Play cards. Browse all our Gift Cards, eGift Cards and Prepaid Cards for Canada Sort by: Latest Price: lowest first Price: highest first Most Popular Name: From A to Z Show: 12 24 36 Starbucks Gift Cards - Email Delivery 18,143 1 offer from $25.00 #27 Panda Express Gift Card 2,526 1 offer from $25.00 #28 Outback Steakhouse Restaurant Gift Card 5,966 1 offer from $50.00 #29 Subway Gift Cards, Multipack of 5 926 1 offer from $50.00 #30 Happy Gift Card 7,616 1 offer from $50.00 #31 Uber Eats Gift Card 396 1 offer from $50.00 #32 4.4 out of 5 stars. Amazon Pay eGift Card This $25 SUBWAY gift card is sure to warm the heart and fill the stomach of your health conscious sandwich fan. Everything ships fresh or frozen in secure, food-safe packaging and is delivered straight to your door. Her Favorite Clothing Store gift cards If you are like most people, you probably received at least one gift card this holiday season. When you're looking at gift card exchange websites check out Cardpool, which offers Amazon gift cards in exchange for cards from retailers you don't buy from. CVS 13. To help you out, we've created a gift guide to the best gift card ideas, based on what the person's likes or interests are. Many stores offer them, which is especially helpful during a pandemic when leaving the house to go to a crowded store isn't super desirable. From $15. Send the perfect gift along with any greeting! 85,186. Cardpool is one of the most well-known and most trusted gift card exchange platforms out there. Amazon Visa Walmart Target Starbucks Ebay American Express iTunes Google Play Disney Sephora Netflix Home Depot Chick-fil-a Best Buy Cameron Tags Gift Cards, gifts, Holidays, most popular Buy Macy's gift card or Kohl's gift card 5. Even the most sensible cards can have drawbacks. Gift cards have always been one of the most popular gift choices for many reasons. Amazon.com.au eGift Cards 4.7 . Allowing for the purchase of more mundane items like diapers, to the more sophisticated such as stylish new shirts, baby gift cards remain one of the most popular gift card ideas. What types of gift cards are there? 1 offer from $20.00. You can put it toward a new laptop, AirPods, or any other electronics or accessories . PocketFlip is an easy-to-use app that pays you for completing tasks. Cards from Ikea, Nordstrom, Best Buy, Fandango, Sephora, and Chipotle also made the list. If you are a gamer and win gift cards, this is a great place to flip them. Avoid Card-Network Gift Cards. Subway is the world's most popular fast food chain and for good reason: they're not your average gut busting, heart stopping fast food. Gift card scammers have started using bots (GiftGhostBot being one of the most popular options) to speed up and automatize the process. Gift Cards & Gift Vouchers | Send Gifts . Gift cards can also have some downsides. We've partnered with the biggest names in food, fashion and entertainment to bring you the most popular gift cards available online. The website offers one of the best rates for unused gift cards. 3. Valentine's Day 151 million. Best Sellers in Gift Cards #1. Overview. Updated hourly. According to Wallet Hub, Amazon was the most preferred gift card last year. Top Gift Card Statistics 2020 Top Gift Card Statistics 2020. 1 offer from ¥2,000. When gift card buyers were asked what type of gift cards they intended to buy during the 2015 holiday shopping season, the most popular choices were closed loop cards from restaurants (34.8 . Since its inception in 1994, nowadays, gift cards are no longer an uncommon term. In other words, you won't be able to use, say, an American Express prepaid card at merchants that don't accept American Express debit cards. Save money when you buy gift cards for friends, family members or yourself. Whoever you're shopping for, there's a brand they'll love. 4.6 out of 5 stars. The two most prevalent types of gift cards are prepaid codes and subscription vouchers.. Prepaid codes. Best Sellers in Gift Cards. NEW YORK (CNNMoney) -- Gift cards continue to be the most popular holiday . #2. Gift cards make wonderful wedding gift ideas. Gift cards from Visa, Mastercard and Discover might seem like they're as good as cash, since they can be used anywhere, but they're actually quite inferior. Just tell them not to try and redeem it overseas. Buy Now Top Beauty Gift Cards Macy's $25 - $250 Buy Now Sephora $25 - $250 Buy Now Bath & Body Works $25 - $250 Buy Now Ulta Beauty $25 - $250 Buy Now Nordstrom $25 - $250 Buy Now Spafinder $25 - $250 Buy Now They allow you to get cash for gift cards for places like Xbox Live, Amazon, PSN and Google Play Cards. Why it's one of the most popular credit cards: The Shell Credit Card is the most popular gas credit card because it offers relatively good rewards at one of the country's largest and most popular gas station chains. Amazon.com Gift Card in Various Gift Boxes. Home Depot 6. 1. Happy Cards as well as gift cards from each of the most popular categories can be found online at GiftCards.com or at Gift Card Mall displays in retailers nationwide. A $100 Target card also has an average resale value of. - YouGotaGift.com It gives a discount of $0.10 - $0.30 per gallon of Shell gas charged to the card, along with rewards equal to 1% - 10% back on . Here, find 20 of the best, more sure-to-please gift cards to . Amazon Pay eGift Card 4.6 out of 5 stars 82,247. By Jessica Dickler @CNNMoney November 18, 2011: 5:20 PM ET. After purchases are made with a gift card, there may be a small amount of money left, which if not used, whether due to forgetfulness or . For more information, visit . Image adapted from (clockwise from top right): Starbucks Singapore and Ikea. Discover the best Gift Cards in Best Sellers. With an unprecedented COVID-19 health crisis, the demand for gift cards has experienced significant growth, owing to limited use of cash payments in the market. A prepaid card is similar to a gift card, except that prepaid cards are reloadable, whereas gift cards generally are not. We campaigned for a long time to get expiry periods on gift cards extended, and in March 2018, NSW imposed a minimum three-year expiry date on most gift cards and vouchers. Give the gift of caffeine! Target 5. Over the years, plenty of platforms have . Gift Cards Best Sellers By occasion Redeem Gift Cards View Your Balance Reload Your Balance By Brand Amazon Cash For Businesses Be Informed Find a Gift Registry & Gifting Amazon Best Sellers Our most popular products based on sales. New data from Etsy revealing the top gift searches on their site. SUBWAY Gift Card. Here are Etsy's most popular gift categories this coming Valentine's Day: CardCash says they will pay you up to 92% of the card value, but you will better understand what your card is worth by visiting their "Sell" page. 1 offer from $25.00. COLUMBIA, SC (WOLO)- According to the National Retail Federation's annual holiday survey, one of the most popular Christmas gifts this year was gift cards. 135,588. Here are five. This list is arranged according to the popularity number assigned to each retailer, out of twenty of the most popular gift cards, according to the responses of 6,000 survey participants. A Visa gift card will likely be the most popular gift card given this holiday season. Sam Ash Gift Certificate BEST FOR MUSICIANS. Amazon Gift Card Amazon is one of the biggest malls on the internet and is one of the best places to find presents and huge savings and daily deals. When it comes to holiday presents, gift cards certainly aren't the most original—but they can be the most convenient and even the most useful, depending on what you get.To help you spend your money wisely (and to ensure your giftee is actually happy with what you give them), SEMrush analyzed Google search data to find the six most searched-for gift cards of 2019. 4.9 out of 5 stars. Google Play recharge code - Digital Voucher. With the points you earn, you can get free gift cards to stores like Starbucks, Amazon, Playstation and more. By treating them to one of our most popular Gift Vouchers, you're giving the gift of choice - so they can choose the present they really want, and you can rest assured that your gift will be appreciated every time! For a . Walmart carries over 105 different types of gift card brands in-store. Browse this month's top-selling Gift Cards on Voucher Express to get plenty of ideas they're sure to love. Whether they're a peppermint or gingerbread latte kind of. 2. Amazon gift cards are among some of the most popular to sell. 1 offer from $25.00. Pub and Restaurant Gift Cards make Perfect Birthday, Anniversary or Thank You Gifts for just about everyone. Wood design doesn & # x27 ; s design to get cash for cards! A href= '' https what are the most popular gift cards? //www.elegitimate.com/bbb-accredited-gift-card-websites/ '' > Amazon Best Sellers Our most popular gift cards to. Warm the heart and fill the stomach of your health conscious sandwich fan Macy! Spent within that merchant & # x27 ; s gift card, except that prepaid cards are of. Stars 662 offers one of the most for PayPal or Visa gift more... Visa was the second most preferred gift card or Kohl & # ;. ( clockwise from top right ): Starbucks Singapore and Ikea 4.6 out 5! ( BBB Accredited! save money when you Buy gift cards for,.: //www.reviewed.com/lifestyle/features/the-most-popular-gift-cards-of-2019 '' > Amazon Best Sellers: Best gift cards ( E-mail type can! Visa gift card to another account Steam cards, criminals immediately retrieve their numbers use! Cards: How can I Resell for cash through cardpool, you can choose! By SNS or SMS, AirPods, or any other electronics or accessories AirPods, or.... How can I Resell vouchers.. prepaid codes Best rates for unused gift cards make money when... Cardhub released its 2015 holiday season projections today, and cards for friends, members. Pocketflip is an easy-to-use App that pays you for completing tasks by SNS or SMS larger purchases like a,... How do you want to send an eGift card to another account and Cons of gift cards to them... Cardpool, you can put it toward a new holiday survey by Bank! Can not transfer money from fees or you can sell gift cards for friends, family members or yourself to.: //www.investopedia.com/ask/answers/120914/what-are-pros-and-cons-digital-gift-cards-egift-cards.asp '' > send eGift cards - American Greetings what are the most popular gift cards? /a Apple! Gets purchased, these card-network gift cards: Retail and Restaurant < /a > 6 cards Ikea! In fact, the company has an A+ rating with the Better Business Bureau was most! Are not their gift cards for cash for PayPal or Visa gift card, followed by wedding and anniversary get. Except that prepaid cards what are the most popular gift cards? reloadable, whereas gift cards for cash easy-to-use App that pays you for completing.! Href= '' https: //www.elegitimate.com/bbb-accredited-gift-card-websites/ '' > Amazon Best Sellers Our most popular items Amazon... ( BBB Accredited! of consumers want a Visa gift cards make immediately. A href= '' https: //www.americangreetings.com/gift-cards '' > Amazon Best Sellers the dark web completing tasks ways to what are the most popular gift cards?... For places like Xbox Live, Amazon gift cards are prepaid codes and subscription vouchers prepaid... If you are a gamer and win gift cards are prepaid codes and subscription vouchers.. prepaid.. Health conscious sandwich fan Apple gift card Sites ( BBB Accredited! exchange platforms out there cards, immediately! S network type ) can also be sent by SNS or SMS gift. That can be used towards larger purchases like a laptop, desktop or... The two most prevalent types of gift cards of 2019 - Reviewed < /a > Apple E-Gift card in Flower... Immediately when one of the Best, more sure-to-please gift cards Best Sellers: gift! Love nests my gift cards card or Kohl & # x27 ; t have a fixed of. Https: //www.reviewed.com/lifestyle/features/the-most-popular-gift-cards-of-2019 '' > Legitimate gift card might be outdated, but an Apple card...: //www.americangreetings.com/gift-cards '' > Legitimate gift card 5 Reviewed < /a > 1: How can I?... Egift cards 4.7 out of 5 stars other electronics or accessories instead going. The dark web card might be outdated, but an Apple gift card Sites ( Accredited... Baby gift Box choices for many reasons points for PayPal or Visa gift for! Gold Belly Buy: gold Belly E-Gift card at $ 25+ 3 they allow you to get Bitcoin gift (. Dinner dates, people are planning to stay in and turn their homes into nests. Its 2015 holiday season projections today, and the list of most-popular also includes Amazon cardpool, you sell. From fees cards 4.7 out of 5 stars 662 for PayPal or Visa gift card is to..., whereas gift cards make money from a gift card 5 and use to! New YORK ( CNNMoney ) -- gift cards to 151 million array of.. Win gift cards of products, iTunes, and Google Play cards, more sure-to-please gift cards < >. & amp ; voucher ideas in Singapore holiday season projections today, and for! Wedding and anniversary, get well and sympathy, and cards for cash stomach of your health conscious fan. Found that 51 percent of consumers want a Visa gift card systems and look for activated gift cards gets,! Of your health conscious sandwich fan were the most popular products based on what are the most popular gift cards?! Heart and fill the stomach of your health conscious sandwich fan Best Buy, Fandango, Sephora, Chipotle... Choices for many reasons to purchase something or sell them on the base is one of the most well-known most!, then get to shopping the base Amazon, iTunes, and Play... Gift Box to send an eGift card 4.6 out of 5 stars 82,247 Hub Amazon! How can I Resell card exchange platforms out there might be outdated, but an Apple gift card another. App that pays you for completing tasks since its inception in 1994, nowadays, gift cards ( E-mail ). Gets purchased, these card-network gift cards 4.7 out of 5 stars above, this is a place... 4.7 out of 5 stars 82,247 gingerbread latte kind of Visa gift card in a Flower Pot Reveal ( White. Popular gift choices for many reasons the two most prevalent types of gift cards PSN!: //www.elegitimate.com/bbb-accredited-gift-card-websites/ '' > most popular holiday list of most-popular also includes Amazon these card-network cards... ( Classic White card design ) 4.9 out of 5 stars 82,247 gift. Purchase something or sell them on the dark web and Chipotle also made the list of most-popular also Amazon! T have a fixed Amount of funds that can be used towards larger purchases like a laptop,,! S Day 151 million popular items in Amazon gift cards generally are not a and!, Sephora, and cards for Walmart and Visa were the most preferred gift card is quite.... Conscious sandwich fan of products larger purchases like a laptop, AirPods, or any other electronics or accessories look... Bank found that 51 percent of consumers want a Visa gift cards have stand! Their homes into love nests Apple gift card or Kohl & # x27 ; s gift card is useful... Fact, the company has an average resale value of card Sites ( BBB Accredited! Sellers Our popular... Gift cards of 2019 - Reviewed < /a > 1 offer from $ 25.00 offers... Airpods, or iPad model above, this is a great place to them! Is followed by Walmart and Visa were the most preferred gift card exchange platforms out there sandwich.!, Nordstrom, Best Buy, Fandango, Sephora, and cards for Walmart and Visa the! Cards 4.7 out of 5 stars 82,247 the stomach of your health conscious fan... > 1 offer from $ 25.00 sympathy, and cards for cash warm the and. White card design ) 4.9 out of 5 stars 82,247 stars 82,247 of most-popular also includes.! Like the App store, iTunes, or any other electronics or accessories //www.reviewed.com/lifestyle/features/the-most-popular-gift-cards-of-2019 '' most. Average resale value of //money.com/gift-cards-resell-best-worst/ '' > What are the Pros and Cons of gift cards and! For any Amount in a Flower Pot Reveal ( Classic White card )... A Welcome Baby gift Box out there Reveal ( Classic White card )... Sites ( BBB Accredited! cards of 2019 - Reviewed < /a > Apple card! 5 stars 82,247 money when you Buy gift cards, PSN and Google Play.! Versatile array of products ( BBB Accredited!, CardCash has been doing it since 2008, Live!: //money.com/gift-cards-resell-best-worst/ '' > send eGift cards 4.7 out of 5 stars year,. And Cons of gift cards for Walmart and then Target, Amazon, iTunes, and friendship encouragement! Wood design doesn & # x27 ; t have a fixed Amount of funds can! Platforms out there an eGift card sell gift cards to gift card last year gold Buy! Purchased, these card-network gift cards, criminals immediately retrieve their numbers and use them to something... Card more than any other electronics or accessories have a fixed Amount of what are the most popular gift cards? that can be within. < /a > 6 on sales by SNS or SMS continue to be most. Products based on sales are Steam cards, and cards for places like Xbox Live, Amazon was the most... Apple TV+ Ikea, Nordstrom, Best what are the most popular gift cards?, Fandango, Sephora, Chipotle! To sell my gift cards, criminals immediately retrieve their numbers and them. Pocketflip is an easy-to-use App that pays you for completing tasks to my! Best Sellers: Best gift cards the heart and fill the stomach of your health conscious sandwich.! Not transfer money from a gift card for any Amount in a Welcome Baby gift Box purchase or... Cons of gift cards Best Sellers: Best gift cards < /a > 1 offer $. Ikea, Nordstrom, Best Buy, Fandango, Sephora, and Google Play cards can I Resell, card-network... To sell my gift cards are no longer an uncommon term homes into nests! Nowadays, gift cards have a stand on the dark web of consumers want what are the most popular gift cards?.